<p style="MARGIN-TOP: 0cm; TEXT-INDENT: 21pt; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0cm="0cm" 0cm? 2.0? mso-char-indent-count: 0pt;><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">辉煌过往一去不返。倪海明决定靠陀飞轮把上海牌手表的声誉救回来,但这个卡在代工模式里近十年的企业已经找不到市场的感觉了。</span><span lang="EN-US"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-comfficeffice" /><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 上海牌手表还在。而荣家来了又走了。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> </span><span lang="EN-US"><font face="Times new=" New? Roman?>2003</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年底,一份合同摆在上海表业股份有限公司总经理倪海明面前:现有股东摩士达钟表公司从</span><span lang="EN-US"><font face="Times new=" New? Roman?>66%</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">的股权里转让</span><span lang="EN-US"><font face="Times new=" New? Roman?>35%</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">给香港豪升融资公司董事局主席荣智丰,而管理团队维持</span><span lang="EN-US"><font face="Times new=" New? Roman?>33%</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">股份不变。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 合同需要翻上几页,但“荣智丰”这三个字已足以让人兴奋。她是荣氏家族第三代,中信泰富前主席荣智健的堂妹;她的丈夫成之德在香港管理多家上市公司,善于资本运作。这份合同意味着上海表业开始与资本进行合作,意味着更大的影响力和更多的想象空间—虽然现在再没有人提起。但当时,成之德可以帮助上海表业上市融资是很多人的目标。上市,对于上海的改制国企来说算是最好的选择。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 没有人还记得上海手表,大多数人以为它已经死了。的确,它几乎死过一次。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> </span><span lang="EN-US"><font face="Times new=" New? Roman?>1998</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年,它是全国</span><span lang="EN-US"><font face="Times new=" New? Roman?>38</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">家手表厂中毫不特殊的一家:库存积压、产品面临恶性竞价、曾经</span><span lang="EN-US"><font face="Times new=" New? Roman?>120</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">元的手表卖十几元一只也未必有人领情。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 当然,这是日本石英表冲击市场的结果,你也可以把它归咎为计划经济,没错。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 倪海明在上海手表厂奄奄一息的时候被调任副厂长,与职工一起拿每月</span><span lang="EN-US"><font face="Times new=" New? Roman?>300</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">元的工资。他面前是个烂摊子:工厂以替人加工计时器勉强获得收入、一堆银行债务、现金流为零,每月尚有在职和下岗的</span><span lang="EN-US"><font face="Times new=" New? Roman?>6800</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">名员工眼巴巴等着拿工资和报销医药费。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 辉煌过往此时一点也派不上用场。从</span><span lang="EN-US"><font face="Times new=" New? Roman?>1955</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年成立到</span><span lang="EN-US"><font face="Times new=" New? Roman?>1994</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年,上海手表共卖出</span><span lang="EN-US"><font face="Times new=" New? Roman?>1.2</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">亿只手表,上缴税收超过</span><span lang="EN-US"><font face="Times new=" New? Roman?>52</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">亿元,是年年获得表彰的模范单位。在最火的那几年,平均每四个佩戴手表的中国人里就有一个人是戴的上海牌。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> </span><span lang="EN-US"><font face="Times new=" New? Roman?>1999</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年,上海手表厂宣布破产,随后股份制改制,成为上海表业股份有限公司。倪海明的职位从副厂长变成了总经理。同时成立的还有新世纪表业有限公司,负责处理库存、退休职工医保等留守事宜,归摩士达管理。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 倪海明早年当过兵,自打进入上海手表厂起就带着强烈的责任感。在上海手表最困窘的时候,他也未想过另寻门路,而是去市场上寻找机会,“几代人打出来的东西不能在我手里毁了。”他必须要找到方法先让上海表业在职的</span><span lang="EN-US"><font face="Times new=" New? Roman?>1000</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">多个人有饭吃,这些技术骨干兢兢业业工作了</span><span lang="EN-US"><font face="Times new=" New? Roman?>20</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">多年,也是倪海明眼中上海表业的最大资产。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> “我总是觉得,越是一片黑暗的时候越是能产生机会。”倪海明说,“我们有技术,有设备,只要找到突破口就赢了。”在倪海明的语境里,赢就等于活下来。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 技术力量是给倪海明安全感的最重要因素,他没有什么别的资源可以让这家企业起死回生。但在手表这个以做工精细取胜的行业,机芯创新能力并不能构成竞争壁垒。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 在香港每天与瑞士名表打交道的荣智丰自始自终都很清楚,“上海牌”这三个字才是价值所在。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> “<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-comffice:smarttags" /><st1ersonName w:st="on" productid="荣">荣</st1ersonName>小姐入股上海表业的时候就是想要借用上海牌打入高端手表市场。”上海恒保钟表有限公司总经理郑圭中告诉《第一财经周刊》。上海恒保是荣智丰入股后和上海表业共同成立的,负责为上海表业加工工艺复杂的陀飞轮。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 两年之后,上海手表终于再度成为话题中心。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> </span><span lang="EN-US"><font face="Times new=" New? Roman?>2005</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年底,为了庆祝上海手表问世</span><span lang="EN-US"><font face="Times new=" New? Roman?>50</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">周年,倪海明在人民广场举办了一次大型活动,推出</span><span lang="EN-US"><font face="Times new=" New? Roman?>50</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">只闪闪发光的陀飞轮纪念金表,很快便被预定掉十几只。《上海手表也能卖世界名表价》,这是当时《解放日报》为之撰写的标题。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 然后是</span><span lang="EN-US"><font face="Times new=" New? Roman?>2009</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">年</span><span lang="EN-US"><font face="Times new=" New? Roman?>9</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">月,一场名为“上海牌腕表展览会”的活动在香港中环举行。数位穿着黑色露肩小礼服的模特手戴价值</span><span lang="EN-US"><font face="Times new=" New? Roman?>10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">万元的陀飞轮金表缓缓迈步于全场。嘉宾们举着香槟,尝着鱼子酱。他们身边闪闪发亮的玻璃柜里还陈列着</span><span lang="EN-US"><font face="Times new=" New? Roman?>19</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">款古董表,其中包括周恩来曾佩戴过的</span><span lang="EN-US"><font face="Times new=" New? Roman?>A581</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 媒体大量跟进报道。发布的照片里,荣智丰穿着粉红色套裙,戴着陀飞轮金表,一边站着香港明星吕良伟,一边站着恒保总经理郑圭中。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 在这之前,还有</span><span lang="EN-US"><font face="Times new=" New? Roman?>5</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New">款表盘背后印着金光闪闪“老乱”二字的上海牌手表摆进了上海新乐路和南京西路的潮店。在上海话里,“老乱”代表酷和特别厉害。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 这个系列甚至赶上了当时的国货复兴热潮,“经典上海手表再设计”与海鸥洗发膏、美加净护手霜一起成了好几本时尚杂志的选题。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 一切看起来很好,上海表业像一个重新引领潮流的成功企业,好像又找到了感觉。</span><span lang="EN-US"><o:p></o:p></span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"> 倪海明不这么看。</span></p>
<p style="MARGIN-TOP: 0cm; MARGIN-LEFT: 0cm; MARGIN-RIGHT: 0cm" class="MsoNormal" 0pt? 0cm="0cm" 0cm?><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times new=" Roman?? ?Times mso-hansi-font-family: Roman?; New? new="New"></span><span lang="EN-US"><o:p></o:p></span> </p>
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<p>依靠机芯代工,倪海明让上海手表活了下来。目前上海表业超过90%的总收入来自于此。<br/></p>
[此贴子已经被作者于2010-6-30 14:57:58编辑过] |