瑞士DKSH 从总代理转变为控股,更为激进了。
Zurich, Switzerland, July 4, 2011 – DKSH continues its focused strategic growth course for its Luxury & Lifestyle business. Following their acquisition in February 2010 of Hagemeyer-Cosa Liebermann, a Swiss company with a long tradition in the marketing and sales of Luxury & Lifestyle products, DKSH has now further strengthened its luxury goods activities through two significant investments. On the one hand, DKSH has taken a majority shareholding in Maurice Lacroix. Located in Saignelegier and Zurich, the renowned watchmaker has 200 employees and generates sales of CHF 70 million. DKSH has already held exclusive marketing and distribution rights to Maurice Lacroix products in Asia since 2008. Secondly, DKSH has established a joint venture with Zino Davidoff AG for the sales and marketing of luxury timepieces, leather goods, and accessories throughout Asia. With these investments, DKSH’s comprehensive product offering has been enhanced by products from two high-quality brands. ; g1 b! p. G5 q1 e* D1 `% V3 K9 l4 J
原文如下：http://www.dksh.de/htm/388/en_DE/DKSH-strengthens-its-Luxury-Lifestyle-business.htm?Id=287386&Share=Blog
本帖最后由 缘时计 于 2011-7-22 13:07 编辑
从2010年初开始,所有代理就收紧折扣,控制渠道,减少积压,以后大折扣的现象可能会较少了。
艾美更在2008年-2009年扩充了厂房(大家还记得2008年大批的PT6058吧? 从那开始就没有大批的同款式进入市场了), 以前艾美的产量大约40万支,关键是能卖出去，厉害。
瑞士DKSH 从08年开始进入艾美的销售渠道持股,变成了今天的控股,可以想象未来的扩张趋势.包括邀请“张大侠”作为代言人等动作（先不说好不好），表明了市场扩张的决心。
ps: 前几个月德行经历了约1年的"零售商"影响（经历过的朋友们都知道的，报修百般刁难是家常便饭）。 从几月前开始，正规渠道的行货就可以重新享受联保了。 控制折扣减少积压？
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