cake译文之 不知名的瑞士品牌，第一篇 Hebe 手表
<p><font style="BACKGROUND-COLOR: #00ff00" color="#000000" size="4">（译自TZ。）</font></p><p><font size="4"></font> </p>
<p><font size="4"> </font><font size="5"><strong><u> <font face="Verdana">不知名的瑞士品牌</font></u></strong></font></p>
<p><strong><font size="5"> <font face="Verdana"><u>第一篇 Hebe 手表</u></font></font></strong></p>
<p><strong><font size="5"> </font><font size="3">作者：<span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Anthony Young</span></font></strong></p>
<p><font size="4"></font> </p>
<p><font size="4"> </font></p>
<p align="left"><font size="4"> 瑞士是许多手表公司和其协力公司的故乡。一些有名的品牌已经存在了几个世纪。一些有百余年历史的品牌在经历了两次世界大战、经济危机和工业剧变后还存在着。在TZ里还有著名品牌的论坛。但是，瑞士也是一些不知名品牌手表的故乡，这些品牌也有很长的历史，但在本土以外却不为人所知。</font></p>
<p align="left"><font size="4">这些不知名的品牌将是本系列文章的主角。</font></p>
[此贴子已经被作者于2010-6-27 13:16:09编辑过] 好像也不咋地 <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>cake</i>在2010-6-15 16:32:00的发言：</b><br/>
<p>报意思。原文木照片。不道能不能找到厂家网址。</p></div>
<p>木照片可就太抽象了.</p>
<p align="left"> <font size="4">第一篇 Hebe 手表</font></p>
<p align="left"><font size="4"> </font></p>
<p><font size="4"> 巴塞尔诸州东北，伯尔尼的南部，纳萨泰尔的西南坐落着汝拉州的美丽小镇Alle. 小镇人口不足两千，但像每个瑞士城镇一样，乘火车也可到达。在这里，你会发现这家小表厂Hebe。这家表厂由Constant Periat 于1900年建立。在1901年，他注册了Hebe商标。这家公司由他的家族经营了110年。</font></p>
<p><font size="4"> </font><font size="5"> </font></p>
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[此贴子已经被作者于2010-6-15 16:05:08编辑过] <p><font size="4"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 开始几十年，</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">只生产怀表。在</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">1930</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年代，</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">的第一只手表面世。在</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Constant Periat</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">的儿子吉尔伯特接手表厂的经营后，他选择了几家代理，成功的扩大了</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">手表的销售。当</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">1970</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">和</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">80</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年代的石英革命的风暴袭来时，一些小表厂纷纷倒闭。但</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">却看到了机会。事实上，后来证明这对小表厂的生存是至关重要的。它的产品线中既有石英表也有机械表。</span></font></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"></font></span> </p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">表厂创建者的孙子赫伯特在</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">1980</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年接手了公司。在这十年中，许多瑞士小表厂在舞台上消失了，而</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">表厂却幸存下来。这家公司甚至将销售做到了中国和其他远东国家。</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Geneviève Périat</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">女士是</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">的商业代表，也就是市场经理。</span></font></span></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"></font></span></span> </p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">在</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">1990</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年代，瑞士手表业在机械手表市场中卷土重来。瑞士手表制作学校扩大招生来继承传统的机械表制作技艺。实际上，所有的幸存的瑞士手表公司都将重点转向机械表上了，只是还保留着较小的石英表产品线。许多公司，例如像</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Oris</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">，决定将整个手表生产线转为机械表的生产。</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">表也是其中一家。后来证明这是非常聪明的决定。</span></font></span></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"> </font></span></span></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">今天，</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">提供手上链和自动手表，没有女士型号，但表壳没有过大的尺寸，所以也适合女士们佩戴。自动手表装有可靠的</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">ETA2824</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">机芯。自动计时表使用</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">ETA (Valjoux) 7750</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">机芯。手上链的机芯使用耐用的</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">ETA (Unitas) 6498</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">，还有令人惊奇的库存</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Peseux 7040</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">机芯。</span></font></span></span></p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"></font></span></span> </p>
<p><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><font size="4"> <span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">不像日内瓦的一家大公司使用机器人装配手表，年产量达上百万只。每只</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">手表都由其自己的手表工匠装配。如果说</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">手表有什么劣势的话，那就是去找一家代理这个品牌手表的代理商了。这家表厂有限产量的产品大都运往亚洲，那里有很大的需求。但在瑞士和一些欧洲国家也有一些经销商。</span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">Hebe</span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">手表是瑞士钟表工业联盟的注册会员。在他们的网站上你能用英语、德语和法语浏览到更多的信息。</span></font></span></span></p> <p>感谢工作!</p>
<p>可有图片?</p> 河北表 LZ辛苦!我们真希望这种文章多些,跟着多了解下~~~ <p>报意思。原文木照片。不道能不能找到厂家网址。</p> <p><font face="Verdana"><a href="http://www.hebewatch.com/">http://www.hebewatch.com/</a></font></p>
<p> </p> <p>啥东东啊</p>
<p> </p> SHE 本帖最后由 247050301 于 2011-1-26 00:24 编辑
回复 OHSEAL 的帖子
呵呵。。。我有一块呢。。。80年买的。。。当时我老娘花了一百多块呢。。。要图片的话可以联系我。。。。dxw123456789@yahoo.com.cn QQ:247050301 247050301 发表于 2011-1-26 00:23 static/image/common/back.gif
回复 OHSEAL 的帖子
呵呵。。。我有一块呢。。。80年买的。。。当时我老娘花了一百多块呢。。。要图片的 ...
贴上来大家看啊! 史海沉钩 OHSEAL 发表于 2011-1-26 01:34 static/image/common/back.gif
贴上来大家看啊!
回来上两张。（记得可能国产）
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